Our Vision & Mission

Our Vision:

At Home Energy Decisions (HEO Hub), we envision a world where homeowners can upgrade with confidence—where comfort problems are solved at the root, energy waste is reduced, and clean technologies are adopted because they make practical sense, not because they were the loudest marketing message.

We believe that when people have clear information and realistic numbers, they can make decisions that improve daily life: quieter rooms, fewer drafts, better air quality, and lower bills—without guesswork.

Breaking Upgrade Confusion

For too long, home energy advice has been fragmented, overly technical, or sales-driven. Our vision is to replace confusion with clarity by:

Making upgrade guidance accessible for different budgets, climates, and home types.
Leaning on building-science fundamentals (air, insulation, moisture, ventilation, equipment fit).
Showing assumptions openly so homeowners can adjust inputs and understand trade-offs.
Helping people sequence upgrades to avoid rework and “paying twice” mistakes.

Towards Comfortable, Low-Carbon Homes

We dream of a future where comfortable, efficient homes are the norm—not the exception. Where electrification is paired with the right envelope improvements. Where homeowners understand what to ask for in a bid, and how to tell the difference between a helpful recommendation and a rushed upsell.

Our Mission:

Home Energy Decisions is on a mission to create the most practical, transparent, and homeowner-friendly home energy guidance available. By combining clear writing, lightweight modeling, and real-world constraints, we aim to help people choose upgrades that actually work in their homes.

Making Home Energy Decisions Attainable

We’re committed to reducing the barriers that make upgrades feel intimidating or inaccessible. HEO Hub provides:

Step-by-step guides that start with the decisions people actually face.
Tools and calculators that prioritize transparency over “magic outputs.”
Checklists for comparing quotes and avoiding common installation pitfalls.
Upgrade sequencing frameworks (now/next/later) built around comfort and practicality.

Education That Respects Real Homes

Homes vary. A lot. Our content respects the messy reality: ductwork, old insulation, electrical panel limits, moisture risks, and regional rate differences. We aim to:

Explain “why” in plain language, then give the shortest safe set of steps.
Call out climate and housing-stock differences (what works in Minnesota vs Arizona).
Balance cost savings with comfort, safety, and maintenance realities.
Help homeowners ask better questions and spot red flags early.

Shaping the Future of Home Upgrades

We’re continually improving our tools and guides as equipment changes, incentives evolve, and best practices get refined. The opportunity is enormous: better decisions at the household level add up to lower energy use, fewer failed installs, and more resilient homes.

Want to collaborate, suggest a guide, or report a step that’s out of date? Email hello@homeenergydecisions.com.

Join us

Join us in building a world where home upgrades are calmer, more informed, and more effective—one decision at a time.